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Preparing for Peak Season, Part 3: Actions for Success

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Summary

The final article in the series turns everything into a single pre-peak action plan. It groups the work into four areas and closes with a readiness checklist to track progress.

Key takeaways

    • Start before volume ramps. The moves with the most leverage all take time to put in place, so the work belongs in late summer, well ahead of the October surge.
    • Lock in carriers, costs, and delivery safeguards.
    • Back it with planning and active auditing, then manage peak live.

This is the final article in our three-part series on preparing for peak shipping season. Part 1 covered parcel shipping operations — carrier strategy, surcharges, and protecting on-time delivery. Part 2 turned to demand forecasting, inventory positioning, and invoice auditing. This part pulls both together into a single action plan, grouped into four areas to work through before peak season begins, followed by a readiness checklist to measure your progress against.

Your peak season action plan

Confirm carrier costs and contract terms

Start by confirming peak season surcharge schedules and effective dates with every carrier in your network and model the expected cost impact against your forecasted volume. It may be time to renegotiate your parcel contracts. Audit packaging and labeling at the same time, since oversized, poorly packed, or mislabeled shipments trigger additional handling and dimensional weight surcharges, and optimizing them reduces costs any time of year. Read the fine print on service guarantees as well, because some carriers suspend them during peak weeks, so staying on top of contract terms and new announcements should be a year-round priority.

Protect delivery performance

Reduce single-carrier dependency by diversifying your mix to include regional and alternative carriers for the highest-surcharge weeks; onboarding a new carrier takes more time than most teams expect, so get started now.  Even if you're a USPS shipper and thought you didn't have any options for your high-volume, low-value, lightweight residential packages, there are new players in the field who can significantly lower your costs. Publish and clearly communicate holiday order cutoff dates with a conservative buffer beyond stated transit times, working closely with your sales and marketing teams so the message stays consistent. Then stress-test fulfillment capacity, staffing, and dock operations against realistic peak-day volume, because even strong inventory planning accomplishes nothing if orders don't make it out the door on time.

Sharpen forecasting and inventory

Refresh demand forecasts through a Sales & Operations Planning (S&OP) process that blends statistical models with input from sales and marketing, rather than relying on prior-year data alone, since both your business and customer demand change year to year. Reevaluate safety stock levels and inventory positioning, specifically for the peak window. Carrying the right amount matters, and that inventory also needs to be staged close to where demand will be.

Audit invoices and manage peak in real time

Set up or ramp up invoice auditing so surcharge, fuel, and billing errors are caught as they occur, rather than months later, and extend the practice beyond parcel to truckload, LTL, intermodal, ocean, and air freight. Finally, establish a peak season command center or daily review cadence to catch and correct issues in real time. Problems escalate quickly during peak, so make issue-spotting a whole-team effort.

Peak season readiness checklist

  • Carrier contract renegotiation assessed
  • Carrier surcharge schedules confirmed and cost impact modeled
  • Carrier mix diversified beyond a single national provider
  • Order cutoff dates published with adequate buffer
  • Packaging and labeling audited for optimization and surcharge risk
  • Fulfillment and staffing capacity stress tested
  • Demand forecasts updated with current sales and promotional input
  • Safety stock and inventory positioning reviewed
  • Invoice audit process active and reconciling against current rate tables
  • Service guarantee terms confirmed with each carrier
  • Daily peak season review process in place

Peak season rewards preparation and punishes improvisation. Companies that lock in their shipping strategy, sharpen their forecasting, and watch every invoice will spend the holiday season providing great customer service while staying on budget.

Get ready for peak season with our free insider’s guide to parcel contract negotiations. Learn why having an expert on your side will help you succeed during peak season and throughout the year.

FAQs

When should I start preparing for peak shipping season?

In late summer, well before the October–January surge. The actions with the most leverage take time to put in place: onboarding regional or alternative carriers, confirming surcharge schedules and service guarantee terms, auditing packaging, and refreshing forecasts.

What's the single most important step to prepare for peak season?

There isn't one. The point of a readiness checklist is that the areas reinforce each other. A perfect forecast still fails customers if your carriers can't deliver on time, and a strong carrier strategy still loses money if invoices go unaudited.

How do I keep peak season under control once it's underway?

Set up a command center or daily review cadence so issues get caught and corrected in real time, since problems multiply quickly during peak. Keep invoice auditing running throughout so surcharge, fuel, and billing errors surface as they occur, and work the readiness checklist to confirm nothing has slipped across carriers, forecasting, inventory, and fulfillment.

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